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NPD Technician (New Product Development)
Alfredo Valdés
Within HSN I am a NPD Technician (New Product Development). In addition to writing articles for the blog, I answer queries from our customers through the Nutrinfo service. But mainly, my job is to bring the consumer the most up-to-date scientific evidence on the mechanisms of action of the substances presented in food supplements, from a critical point of view and supported by medical-sports literature resources, a differentiating aspect compared to our competitors. In addition, I actively participate in the formulation of the products by providing the most functional approach to the active ingredients selected for athletes.
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