- Discover HSN's new 'Care' formula - Hair Care, designed for hair maintenance *.
- Featuring Keranat™ as the core of its composition: a patented extract of common millet seed and wheat.
- Standardised in a uniquely distinctive molecule: Miliacin, with a patented protection system.
- 'Complex' composition style - With PABA, biotin, selenium and zinc.
- With gluten-free wheat and millet extracts - A hair care product * free from allergens.
Hair Care with Keranat - Where Science Meets Innovation
Hair Care* (with Keranat™) by EssentialSeries is HSN's latest development in the 'Care' product line, this time offering a dietary supplement for hair care. It is made from a blend of gluten-free millet and wheat extracts, standardised in miliacin, a unique compound from the Keranat™ patent. The formula's development is enhanced with key micronutrients such as Vitamin B8, PABA, and minerals like Zinc and Selenium.
Keranat™, the patented core ingredient of Hair Care, is a registered raw material derived from sustainably cultivated millet and wheat extracts in the Loire Valley, France, produced by small local farmers committed to the Robertet Group, which, after six years of research, created the patent.
Hair Care is a formula that supports the maintenance of normal hair, thanks to its biotin content.
Discover Hair Care and All Its Benefits
Keranat™: The Heart of Hair Care
Keranat™, the core ingredient in Hair Care's formula, is a patented plant-based active ingredient, specifically designed for nutricosmetics:
Nutricosmetics is a branch of cosmetics that uses dietary supplements to improve the health and appearance of skin, hair, and nails from within. Instead of applying creams or topical products, nutricosmetics work through ingested vitamins, minerals and natural extracts that act at a cellular level within the body.
Keranat™ is a patent developed from a carefully selected range of plant-based compounds, focusing on scientific innovation and responsible cultivation. It is recognised for its extensive scientific research and years of development.
As outlined on Robertet's website, the company behind Keranat™:
The millet fields inspired their team of biologists specialising in Nutricosmetics to design an innovative nutricosmetic ingredient. Six years of dedicated research in their laboratories located in Grasse, France, led to the development of Keranat™, a revolutionary natural ingredient in the industry.
Keranat™ has been supported by 2 clinical studies published in high-impact journals.
- Keophiphath, M., Courbière, C., Manzato, L., Lamour, I., & Gaillard, E. (2020). Miliacin encapsulated by polar lipids stimulates cell proliferation in hair bulb and improves telogen effluvium in women. Journal of cosmetic dermatology, 19(2), 485–493.
- Boisnic, S., Branchet, M. C., Gaillard, E., & Lamour, I. (2016). Miliacin associated with polar lipids: Effect on growth factors excretion and extracellular matrix of the dermal papilla hair follicle model maintained in survival conditions. Hair Therapy & Transplantation, 6(2), 1-5.
Robertet Group: 175 Years of Excellence
Robertet is a renowned company with over 175 years of history, founded in Grasse, France – the birthplace of perfumery. Established as a specialist in aromas, fragrances, and natural ingredients, the company combines tradition with modern technology, establishing a strong presence in over 50 countries.
Robertet is structured around the renewal of the industry, as one of its key principles is maintaining the ability to innovate. However, it upholds a deep respect for nature and the environment, making Keranat such a celebrated ingredient.
Regarding environmental respect: in the Loire Valley, millet fields exclusively cultivated for Keranat™ are located near the Château de Chambord. The area consists of a network of family farms engaged in sustainable agriculture, as explained by the Robertet Group on its website.
On innovation: the millet seeds they cultivate contain miliacin, a naturally occurring unique element, standardised in the extract, and for which the Robertet Group has patented an encapsulation system to enhance Keranat™'s effectiveness.
At HSN, we share the vision of innovation and environmental responsibility. That's why we assessed Keranat's potential for our catalogue and developed Hair Care using this patent.
'Complex' Formula with Key Ingredients
Hair Care is more than just 'Keranat™', as the formula includes other important compounds for its overall effectiveness:
Para-aminobenzoic acid (PABA) is a compound related to the B-vitamin complex, found in foods such as liver and yeast. It is used in dietary supplements designed to provide a high nutritional value.
These three nutrients are known for being nutritionally essential, meaning their intake is necessary for maintaining the body's balance.
Additionally, all three contribute to the maintenance of normal hair as part of their essential functions.
Presented in Vegetable Capsules - Easy to Take
The Hair Care formula is simple to use, requiring just 2 vegetable capsules once a day to deliver an effective dose and maximise its functional benefits.
The Importance of Quality: GMO-Free and Allergen-Free
It is crucial that plant extracts used in the dietary supplement industry meet quality criteria, which HSN ensures in every way.
For example, millet is a crop where GMOs are highly prevalent, with a significant percentage of global millet being genetically modified to alter harvests. This contradicts Robertet's principles, so Keranat™ is developed without GMOs. This is one of the reasons HSN chose to use this patent.
Additionally, the wheat seed that forms part of Keranat™'s lipid extract complex is gluten-free, a typical allergen of the species. This makes the product more accessible to everyone.
Beyond Hair Care: Explore Other Compounds
Hair Care pairs perfectly with other compounds such as:
References
- Trüeb, R. (2016). Serum biotin levels in women complaining of hair loss. International Journal of Trichology, 8(2), 73.
- Kil, M. S., Kim, C. W., & Kim, S. S. (2013). Analysis of serum zinc and copper concentrations in hair loss. Annals of dermatology, 25(4), 405–409.
- Tortelly Costa, V. D., Melo, D. F., & Matsunaga, A. M. (2018). The Relevance of Selenium to Alopecias. International journal of trichology, 10(2), 92–93.
Delivery in 3-5 working days
Before 
After 
During 
Morning 
Afternoon 
Night 
